The man behind the Just Don brand, Don C (aka Don Crawley), made his name as a tour manager for Kanye West and then an executive with Kanye’s G.O.O.D Music. Don C founded Just Don in 2011, and released the Just Don x Jordan 2 Retro ‘Royal Blue’ in 2015. Don brought a mix of high-end leather and a unique quilted stitching to the Air Jordan 2 line. In 2016, Jordan and Don collaborated on this Just Don x Air Jordan 2 Retro ‘Beach’ sneaker. The shoe features the Just Don treatment as the first, but in a new tonal, sandy brown hue.